Typecasting, Branding, and Branching Out!
I really enjoy the hit TV series "Curb Your Enthusiasm". During Season 2, Episode 2, entitled Thor , a well known actor is battling with finding work after starring in another series, Seinfeld . Jason Alexander has been typecast as George Castanza, the bumbling character who never seems to get a break. In the Curb Your Enthusiasm episode, Larry David pitches a new show idea to Alexander about an actor who has been typecast (starring, of course, Alexander). While the episode is a spoof, it highlights the very real problem actors face when a character they play very well starts to define them. Actors who are typecast can find it very difficult to find roles varied from their past performances. Alexander became known as "George" despite being a gifted actor who is capable of many different types of roles. Unfortunately, his "brand" became "George". Businesses, much like creatives like actors, painters, and writers, work hard to build ...