Showing posts from February, 2018

Typecasting, Branding, and Branching Out!

I really enjoy the hit  TV series "Curb Your Enthusiasm".

During Season 2, Episode 2,  entitled Thor , a well known actor is battling with finding work after starring in another series, Seinfeld.

Jason Alexander has been typecast as George Castanza, the bumbling character who never seems to get a break. In the Curb Your Enthusiasm episode, Larry David pitches a new show idea to Alexander about an actor who has been typecast (starring, of course, Alexander).

While the episode is a spoof, it highlights the very real problem actors face when a character they play very well starts to define them. Actors who are typecast can find it very difficult to find roles varied from their past performances.

Alexander became known as "George" despite being a gifted actor who is capable of many different types of roles. Unfortunately, his "brand" became "George".

Businesses, much like creatives like actors, painters, and writers, work hard to build a brand.


To Cater

to provide food, service, etc., as for a party or wedding: to cater for a wedding.
We like to add "excellent" after the word "provide" in the definition!
There are lots of types of events we cater....we categorize them as eitherindividual events or business/organizationalevents.
Individual events include "life" events, such as:
Weddings Groom's Dinners Birthdays Anniversaries Showers Graduations Housewarmings Funerals (Life Celebrations)
Business/organizational events include corporate catering, school catering, church catering, such as:
Customer Appreciations Sales Goal Meetings Fellowship Gatherings Business Anniversaries Safety Meetings Tenant Appreciations Seminars Sports Banquets Awards Banquets Trade Shows Groundbreakings Fundraisers Union Events School Functions Holiday Celebrations
The possibilities are endless!
While we are well known as a pig roast caterer, specializing in barbecue catering, we offer a pretty wide variety of menus f…


There is an excellent article in the Star Tribune today about sweet potatoes:

Sweet Potatoes - A Winter Staple

Over our 36 years, regular potatoes have been a big part of our menu.  For decades, we have offered such favorites as Potato Salad, Au Gratin Potatoes, Scalloped Potatoes, and Mashed Potatoes.

These are fantastically popular, delicious side dishes that have been signature items for us. We are the first to acknowledge the effect butter and cheese, when added to any potato, have on our taste buds!
Cheesy potatoes are the ultimate comfort food. We  also know firsthand the love folks have for our dynamite Potato Salad!

We also acknowledge the recent rise in popularity, as mentioned in the above article, of sweet potatoes. So a few years back, we added them as a stand alone dish, the simple and tasty Mashed Sweet Potato, and combined them with regular potatoes and yukon gold potatoes to create what we call the Golden Harvest Medley. Both of these menu items also employ butter, sal…